Scott Morrison named the brand Earnest Sewn, after “sewn in earnest”, as only three people are allowed to work on the jeans.

The sewer who sews the entire garment from start to finish, the hand sander who sands down the jean with sand paper, and the wet process technician, who washes the jean, resin coats it, and oven bakes it.

Zazo Black High Rise Slim Leg Jeans. Think NY chic and you get the Earnest Sewn Zazo. The super high waist keeps the cigarette leg up to the minute. In inky black they are the perfect day to night jean, just add heels.

Lau Blue Astrid Flare Jeans. High-waisted and with some super flares these are for the denim lover who wants to take it to the next level. Team with a white t-shirt for that all American look.

Keaton Blue Belle Bootcut. The boot cut is a perennial favourite that flatters any shape. Don’t think about excessive 70s styles, a slight kick below the knee elongates the legs and can even out a silhouette. You’ll be wearing these for years to come.