George at Asda have just released a pair of jeans they say will give you a great bum without having to do exercises for as little as £18.

The secret of The Great Bum Jean is little more than some well-placed stitches. Two rows of stitching run from the side seam to the back pockets and pull the material in around the thigh, lifting the bottom. The lower row of stitching has a slight slope, while the top row is steeper, giving the impression of a more curvaceous behind.

Finally, an increased waistband gives depth resulting in a higher waist position to give a more flattering and comfortable fit. These straight fit jeans are made with soft handle denim with stretch that holds but doesn’t grip.

Shop these women’s jeans at George now.

Denham have just released their new Autumn/Winter collection and the use of colour is highly restrained favouring a greater emphasis on touch, texture and handle. key colours are indigo and North Sea blues, balanced against the season’s neutral core of black, iron-grey and concrete.

The new range features an innovative Yoke construction in the SDR jeans and dart ankle details in the IVR jeans.

Denham Cutter Jeans. Button fly, 6 pockets, worn and faded patches throughout. Denham branding to buttons with sewn Denham logo to inside back waistband.

Denham Apache Jeans. Button fly, Denham branding to buttons, Front slanted pockets, Tapered leg with black sewn Denham logo to back inside waistband.

Denham Skin SDR Jeans. Slub Denim Rinse Dark Wash, Skinny fit, Button fly, Back pockets with button fastening and Narrow leg and hem with room around the crotch/seat.

Shop the full range of men’s jeans by Denham now.

French Connection is a household name and one of the top fashion shops on the High Street. They offer a range of high quality women’s jeans including the wardrobe staple blue jean to more stylish quilted biker panels, sleek skinny jeans and boyfriend styles.

French Connection Tiffany Denim Kick Flare Jeans. The Tiffany Kick Flare Jeans have a button-fastening waistband, five pockets, contrast stitching and faded detail at thighs.

French Connection Nancy Denim Jeans. The Nancy Denim Jeans have a low rise, skinny fit, with all over dark vintage wash.

French Connection Lilly Denim Skinny Jeans. The Lilly Denim Skinny Jeans are a classic five pocket design with zip-fly and button fastening, belt-loops and subtle stitch details throughout.

Shop the latest women’s jeans by French Connection now.

French Connection have just released their Autumn/Winter collection of men’s jeans with a huge range of styles and washes available. So whether you are an indigo or off white guy, classic or tapered you will find the perfect jeans for any occasion.

French Connection Tigerfish Jeans. These jeans have a button-fastening waistband with belt loops, concealed button fly, five pockets and a logo leather patch at back of waistband.

French Connection Rum Jeans. These jeans are a classic five-pocket style with a button-fly fastening at front, belt-loops and worn-away details throughout.

French Connection Donah Batman Jeans. These jeans have a button-fastening waistband, concealed button-fastening fly, five pockets, logo tab at back of waistband and contrast stitching detail.

Shop the full range of men’s jeans by French Connection now.

Oasis have just released their new Autumn/Winter 11 collection and it contains a fantastic range of jeans. The latest Denim Drive offers originality, great quality and a consistent fit. Choose from a range of styles including skinny, bootcut, flares, 70′s flare and jeggings all in a range of washes and colours.

Oasis Premium Belted 70s Flare Jeans. 70s Flares, with belt and 2% Elastane,28% Polyamide,70% Cotton.

Oasis Amber Jeans. This softer bootcut jean is back by popular demand. With just a hint of a bootcut shape, the fitted thigh is super flattering for curves.

Oasis True Blue Jeggings. This super fitted stretch jean looks like a jean but fits like a legging. The fabric is super soft with elastane and cotton for comfort and stretch.

Shop the latest jeans at Oasis now.